Made strategic and creative updates, including trending content and more engaging posts, to new and existing social media accounts of 15+ clients across various industries — medical/healthcare, retail and services, government, professional services, senior living, and more.
content calendars
Through the developed strategy catered to clients’ and their target audiences’ needs, there were major improvements in website traffic, reach, and engagement.
clients I’ve written for:
Streamlined the content creation process to reflect trending ideas, relevant industry news, client work, and agency-based celebrations and news.
As the main Communications representative for the agency’s organic social media, I led strategy meetings and creative concepting sessions — both from the Communications side.
Over six months, there was a 30% increase in website traffic from the success of the organic social content and a 12% increase (based on the average) in followers across LinkedIn, Facebook, and Instagram.